Orange E-Business Advocate
I found this article about a Missouri newspaper that is opening its doors to its readers for suggestions about redesigning the format and style of its paper.
While this is a simple concept, companies often overlook the possibility of asking customers for help in improving the quality of their business. But what a useful, inexpensive way to gather ideas for your business, make your customers happy, and make them feel more a part of your operation. Some businesses may fear this kind of openness with their customers because they could possibly hear negative feedback or get suggestions that just aren't feasible. But a company that values the opinions of its loyal patrons, and tries its hardest to adapt to their needs, will be more successful in the end.
Here's a good idea: start a dialogue with your customers on your website. Ask for their feedback. Give them a way to contact you electronically with comments or suggestions. Post the good ideas on your site, credit those customers, and show everyone how you are working toward improving your business to meet those demands. Get your customers excited about your business and make them feel that their voice is important. Then sit back and watch the rewards.
Posted by joseph at June 20, 2004 04:48 PM