Orange E-Business Advocate
Adding a contact form to your business website is a simple but powerful improvement for acquiring new customers or generating sales leads. Normally I would not make a big deal about what I once thought was a small feature of a website, but lately I've been astonished at how successful the contact form at Family Empowerment Council is. In just one month, FEC has connected with three job candidates and four consumers through this contact form alone. For a local organization with a modest website, that's a successful operation.
What makes the contact form more successful than other methods of contact? For one, submitting a form is absolutely free. It is less work than making a phone call, and surprisingly, more convenient than writing an email. It is the most anonymous, non committal way for a visitor of your website to express an interest and request more information. Therefore, many visitors will feel much more comfortable submitting a simple form than contacting you any other way.
As a business owner, you have to remember that you are the expert on your product or service. A visitor to your website is likely seeking more information about your type of business, may be unfamiliar with the details involved, and wants you (or a competitor) to guide them through the process. By using a contact form, your website can help you collect the information you need to better serve that visitor and turn them into a customer.
A simple improvement to your site, but a win-win for your business and the visitors of your website.
Posted by joseph at June 7, 2004 11:48 PM