Stop Being So Obvious!
One of my main concerns when I started this blog was to avoid stating the obvious - I wanted to make sure OCEA was providing a valuable service, and building up a useful base of knowledge for its clients (and potential clients) to draw upon.
People aren't stupid; we can all quickly identify information that is junk. At the same time, consumers respond well to clever marketing, and the sharing of information that somehow meets their needs or sparks an interest in them.
As such, it bothers me that OCEA continues to receive junk marketing from American Express. I'm disappointed, because I had high hopes for their
OPEN: Small Business Network, yet they continue to send me letters and emails with useless content:
Using your American Express® Business Card instead of checks can help give you more time to pay since your Card bill typically isn't due for several weeks after receipt. This month just give it a try, and see all the ways your Card can help make doing business a little easier.
Really now. Please stop insulting my intelligence with this obvious statement!
It reminds me of those TV shopping channels, where the salespeople have to kill time and come up with a thousands more reasons you should buy the product they are showcasing. "It has a 2.2 Ghz CPU, so you can download your email faster!" What?
So, now for my obvious conclusion: Keep your marketing communications concise, and don't waste your customers' time. When you have a great new product or service, or some truly clever tips or discounts to share, that's when you should send out emails and promotions. Otherwise, leave people alone - they'll be more inclined to listen to you later when you
really do have something good to say.
(
Came across this website content writing guide while researching this post. Hope you find it useful!)
Posted by joseph at March 24, 2005 07:40 PM
