Think Like Your Users
Seth Godin has a great post on his blog today that illustrates how a business buying ad words on Google completely missed the boat and lost his sale because of the
lack of cohesion between their advertising campaign and the usability of their website.
I believe that a key function of any business website, especially for small businesses, is the ability to attract new customers from search engines and help them find exactly what they are looking for quickly. To quote Seth:
Let's assume for a moment that many businesses are going to grow or disappear based on how well they find the needles in the huge haystack of web searches... and that doing that well means efficiently turning that first clickthrough into a sale. If that's true, then this means a much more measured, more customer-centric approach to turning mild interest into completed transaction.
To a degree, the internet levels the playing field for small businesses. If you provide an excellent product or service and you have a well designed online strategy, the internet can make all the difference for your business.
Posted by joseph at February 27, 2005 06:19 PM
