January 27, 2005

Yahoo Local Plug on The Apprentice

On tonight's episode of The Apprentice, two teams were given the task of renovating a hotel with a $20,000 budget. I'll let you find out which team won this week, and who got fired.

But for the purposes of this blog, it is worth noting that Yahoo Local was hyped up, as visitors of each team's hotel were asked by The Apprentice to use Yahoo Local to rate the service.

Is Local Search gaining ground? As I mentioned recently, local search needs to come to Orange County, but it will be a few years until this concept takes off. Mostly because, the average online user is warming up to the concept of using services like Yahoo Local to find the information they need about businesses in the area.

Hopefully plugs for local search, like tonight's subtle reference on The Apprentice, will help this concept grow in popularity sooner than later.

Posted by joseph at January 27, 2005 09:38 PM
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